How to Amplify Your Brand as a Podcast Guest with Jason Cercone

Being a guest on other people’s podcasts is a powerful way to grow your audience, spread your message, and build your brand. Are you getting on the right shows? And are you fully leveraging the opportunity after you’re there? Guesting expert Jason Cercone helps coaches and consultants become value-driven podcast guests. And he’s sharing his incredible knowledge with us in this truly fabulous conversation! “It's a collaborative effort where the two of us can come together and make some magic happen and truly make an impact. That's what podcast guesting, and podcasting as a whole, is all about.” —Jason Cercone Jason is a podcast branding strategist, author, and experienced podcaster. He helps value-driven coaches and consultants establish authority and become thought leaders in their niche through strategic, impactful podcast guest appearances. He is also the host of Evolution of Brand. In this episode, you’ll learn:What it means to be a value-driven podcast guestHow to promote yourself without sellingHow to pick the right shows to be onWhy and how you’ve got to research shows before you pitch themHow to leverage your guest appearancesHow to cultivate a relationship with hosts after the interview You also get a bonus chat at the end on “Breaking Bad” and “Better Call Saul”! We’re both huge fans. 😊 (And we remembered later that the Salamanca's whose name we forgot is Lalo!) Episode you may be interested in 68: How Do I Name My Podcast Episodes? Connect with Jason https://www.enhanceyourauthority.com Listen to Jason’s podcast Evolution of Brand https://jasoncercone.com/evolutionofbrand/ -- Learn the benefits of guest appearances, what you’re doing wrong, and how to make your next interview The Best Ever in this bingeable 5-episode miniseries on Podcast Guesting Insider Tips—for guests and hosts. PARTNERSHIP Try my number 1 recommendation for recording (interviews and solo), live-streaming, and webinars, and get a $10 credit: Streamyard