The Platform Vs. The Eyeballs by Seth Godin on Marketing Strategy

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1869: Seth Godin explores the often-overlooked distinction between having attention and having influence, reminding us that building a platform is more powerful than simply chasing visibility. He explains why a loyal audience that trusts you outweighs a large one that merely notices you, offering a mindset shift for creators, marketers, and entrepreneurs who want to create lasting impact. Read along with the original article(s) here: https://seths.blog/2009/09/the-platform-vs-the-eyeballs/ Quotes to ponder: "Getting someone's attention doesn't mean you have a platform." "If you've got a platform, people will listen to what you say. If you've got attention, it's a good time to say something." "A platform is permission. It's a trusted relationship."