The Paradigm of Adtech Privacy: Using Data Clean Rooms and Opt-In/Opt-Outs To Achieve Compliance

Noga Rosenthal is the Chief Privacy Officer and General Counsel at Ampersand, a data-driven TV advertising sales technology company. Noga possesses extensive expertise in developing and implementing comprehensive privacy programs and oversees the company’s privacy and legal initiatives. Before Ampersand, she served as Chief Privacy Officer at Epsilon, overseeing the company’s worldwide privacy, compliance, and regulatory activities. She also worked as General Counsel and Vice President for Compliance and Policy for the Network Advertising Initiative, where she managed the NAI’s compliance program and ensured that member companies upheld the promise of self-regulation for interest-based advertising. Noga is a member of the Women Leading Privacy Advisory Board of the International Association of Privacy Professionals and the IAB Federal Privacy Working Group. In this episode… The emergence of the adtech ecosystem has created a data-as-a-commodity paradigm that has given rise to privacy laws and regulations restricting targeted advertising and cookie usage. To integrate evolving technology tools with adtech privacy laws, what are some strategies to employ? Noga Rosenthal, an expert in adtech privacy law, asserts that alliances should be formed within the adtech industry. When teams learn from and communicate with each other, it helps to create transparency about data collection. Therefore, it becomes instinct to share information, obtain consumer consent or opt-outs, and collaborate with the Interactive Advertising Bureau and National Advertising Initiative. Another helpful source is the use of data clean rooms — a secure environment that enables organizations to merge data from multiple sources in order to analyze and share data while controlling how, where, and when it is used. Join Justin and Jodi Daniels on today’s episode of the She Said Privacy/He Said Security Podcast, where they welcome Noga Rosenthal, Chief Privacy Officer and General Counsel at Ampersand to discuss adtech privacy laws. Noga shares strategies for integrating adtech privacy laws with evolving technology tools, explains the significance of data clean rooms, and advises how companies can manage privacy risks concerning AI technologies.