The One With Theater, Hedge Funds, and Guest Journeys – Tori Signorelli E229

02 Sep 2025 • 29 min • EN
29 min
00:00
29:42
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What's on your mind? Let CX Passport know... From the theater to hedge funds to Alaska Airlines...  Tori Signorelli’s path to CX isn’t typical. And that’s exactly what makes her perspective matter. Early in her role at Alaska Airlines, Tori’s fresh eyes are helping evolve the guest journey without losing the human touch. This episode is full of practical, honest CX wisdom... plus a few tasty travel moments. What’s in the episode?Why “healthy businesses are not still”CX orchestration over ownershipVisibility as a survival skill for CX teamsHow global living built deep empathyWhy beautiful design still needs gritty execution CHAPTERS  00:00 Healthy businesses aren"t still  01:02 Immersing in airline CX as a newcomer  05:13 “Do no harm”… CX during operational change  08:54 Aligning guest experience with business metrics  11:02 From theater to hedge funds: Tori’s unique CX foundation  15:37 Global living and building global empathy  18:51 First Class Lounge  23:20 Service design isn’t just blueprints  25:38 CX must be visible to be valuable Guest Links https://www.torisignorelli.com/ Want more from CX Passport?  🎧 Listen to every episode at https://www.cxpassport.com Watch the conversation unfold  📺 Full video episodes at https://www.youtube.com/@cxpassport Get the weekly CX Passport newsletter  📬 Sign up at https://cxpassport.kit.com/signup I"m Rick Denton and I believe the best meals are served outside and require a passport.

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