The One Where We Hitch Our Wagon – Helge Tennø E232

What's on your mind? Let CX Passport know... How can a small CX team make a big impact inside a giant organization? CX Passport guest Helge Tennø says the answer is simple... hitch your wagon to something bigger. In this episode, Helge challenges CX from every angle. He questions whether “customer” is even the right word, brings anthropology into business, and shows how CX gains influence when human needs and business needs overlap. You’ll also hear about his love for ultra running, his dream of exploring Bangkok, and the pasta dish he cannot stop cooking. What you’ll hear in this episode:Why anthropology belongs in CX strategyThe danger of reducing humans to just “customers”Business design and the overlap of human and company needsWhy you might want to stop saying “CX” altogetherHow to move from engagement metrics to real learning and value CHAPTERS 00:00 Welcome to Norway 01:34 Change workshops and the human at the center 03:32 Anthropology and ethnography in CX 06:25 Business design explained 10:10 Why sometimes you should stop saying “CX” 13:11 Is CX ripe for disruption? 14:55 From customer centric to system centric 16:10 First Class Lounge 20:13 Why tech transformations fail without the human 22:48 Hitch it to something bigger 25:01 Closing the gap between what vs. why 29:40 Where to find Helge Guest Links LinkedIn: https://www.linkedin.com/in/helgetenno/ Medium: https://everythingnewisdangerous.medium.com/ Want more CX Passport?...Newsletter: https://cxpassport.kit.com/signup I"m Rick Denton and I believe the best meals are served outside and require a passport. Disclaimer: This podcast is for informational and entertainment purposes only. The views and opinions expressed are those of the hosts and guests and should not be taken as legal, financial, or professional advice. Always consult with a qualified attorney, financial advisor, or other professional regarding your specific situation.