The Newsletter Apocalypse: Survival Strategies for Content Creators

Welcome to a new episode of Business Lunch! Roland Frasier and Ryan Deiss dive deep into the changing landscape of media, newsletters, and information consumption. They analyze a recent article about the newsletter era, discussing how AI, unique perspectives, and audience-centric approaches are reshaping how we consume and create content. The episode explores the challenges facing media businesses, the role of AI in content curation, and strategies for creating valuable, irreplaceable content. Highlights: "Create content that somebody doesn't want summarized because they want your point of view." "If you can be summarized, you're pretty commoditized." "We're getting away from the branded house into hyper-specific, hyper-individualized content." "Nobody really wants to learn how to do something anymore; they just want it done." "Define yourself by the audience you serve, not the products you sell." Timestamps: 00:00 Introduction  03:26 The Newsletter Era: A Media Transformation 07:38 Challenges in Current Media Consumption 11:49 The Rise of AI and Content Curation 15:12 The Importance of Personality in Media 19:25 Protecting Your Content in the AI Age 22:09 Beyond Email: Owning Multiple Communication Channels 25:08 Creating Irreplaceable, Unmissable Content 27:27 Levels of Information Consumption 29:45 Future of Media and Audience Engagement CONNECT  • Ask Roland a question HERE. RESOURCES: • 7 Steps to Scalable workbook  • Get my book, Zero Down, FREE To learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/ Connect with me on social: 🎵 TikTok:  / rolandfrasier    📸  Instagram:  <a...