The New Rules of Outbound: How to Stand Out Without Spamming | 127: Yurii Veremchuk

Yurii Veremchuk is one of the most trusted voices on LinkedIn when it comes to outbound sales and personal branding. With over a decade of experience, he’s helped scale startups, built a respected personal brand, and become a leading expert in cold email strategy. From testing outbound tactics to creating content people actually share and save, Yurii brings real-world experience, consistency, and sharp execution to everything he does. In this episode, we dive into his journey of following a passion for sales, working across startups and scaleups, and building systems that convert. He shares insights on inbound versus outbound, how to stand out in the age of AI, and what it takes to grow a personal brand on social media with intention and staying power. Connect with Yurii: https://www.linkedin.com/in/yuriiveremchuk/ Timestamps: 00:00 – Cold open: stress, pressure & privilege in sales 01:02 – Intro and welcome 01:21 – Meet Yurii: failures, lessons, and wins in sales 02:14 – How sales started with student projects and sponsors 03:00 – 9 years at one startup and closing 1000+ customers 04:15 – The uncomfortable truth about selling 06:01 – How Yurii actually learned outbound (and why books weren’t enough) 08:00 – Why outbound was easier in 2016—and harder now 09:18 – Books are outdated before they hit shelves 10:45 – Learning through testing vs. chasing best practices 12:20 – AI and cold email: threat or opportunity? 13:35 – Is it too late to start outbound or LinkedIn? 14:12 – Inbound vs outbound: which is harder and why 16:15 – How LinkedIn became Yurii’s growth engine 18:09 – The power of influencing before someone becomes a buyer 19:15 – Starting late, scaling fast: Yurii’s content journey 21:01 – Why memes work for sales (and how Yurii tested formats) 22:23 – Yurii’s content pillars: carousels, memes, infographics 24:00 – Don’t copy formats—lean into your strengths 25:07 – The difference between growth and virality 25:43 – Under 10K strategy: comment to get noticed 27:50 – From 10K to 40K: collabs and content upgrades 28:56 – How to keep showing up (even when you don’t feel like it) 31:09 – Why consistency is easier than a comeback 32:25 – What to do when you don’t feel like posting 33:55 – Smart commenting: rent someone else’s audience 34:49 – Why AI-generated comments actually hurt your brand 36:07 – What’s next: LinkedIn → IG, X, TikTok, YouTube 37:03 – Hitting 100K on LinkedIn was just step one 37:43 – Hobbies: F1, snowboarding, boxing, balance 39:11 – Favorite drivers and what-ifs in Formula 1 40:07 – Book recs: cold calling, negotiation, spin selling 41:06 – Where to find Yurii + how his sales systems work 42:27 – One overlooked strategy: mining content from real calls Connect with Tommen: X: https://x.com/TomasLoucky⁠⁠⁠ Stan: https://stan.store/Tommen LinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠ Instagram: https://www.instagram.com/thisistommen/⁠⁠ More: Links: https://linktr.ee/produced_by⁠⁠⁠ FenPost: https://fenpost.com/?via=tomas Newsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠ Tools & gear that support the show: Neon Now: https://neonnow.co.uk/ Metricool: https://f.mtr.cool/HRJBZK Ulanzi: https://www.ulanzi.com?aff=2611 Apex Comfort: https://apexcomfort.co.uk/ Midland Flowers: https://midlandsflowerwallco.co.uk/ iQ HEALTH: https://www.iqhealth.co.uk/PRODUCED_BY_PODCAST RA Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19 Some links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you!  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.