The new art and science of marketing, with Known’s Ross Martin and Kern Schireson

When Ross Martin and Kern Schireson blended their companies in 2020 to form Known, they knew they wanted to throw out the old rule book about how to succeed in marketing. Now, they’re scaling fast and producing jaw-dropping results for clients. They join host Jeff Berman to reveal how their success relies on innovative AI — and kind humans — working together in new ways. Plus, advice for how to get great results from marketing that doesn’t break the bank. Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribe See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.