The Most Valuable Currency in Business & Beyond: Rich Relationships with Selena Soo

How do you grow a wildly successful business… without running ads, obsessing over your funnel, or selling 24/7?  In today’s episode, I sit down with the PR and visibility legend herself, Selena Soo, to talk about her game-changing new book Rich Relationships and why the most overlooked asset in your business isn’t a system or a strategy—it’s the quality of your connections. Selena walks us through her inspiring personal journey, from a quarter-life crisis to becoming the go-to visibility expert for some of the biggest names in the personal development space. We dive deep into her frameworks on giving without burning out, how to invest in the relationships that truly matter, and why being a “rich giver” is the most sustainable way to build both business and legacy. If you’ve ever felt like networking was sleazy or you’ve been burned by overgiving, this conversation will absolutely shift your perspective. This is a masterclass in building a life and business rooted in trust, discernment, and generosity—and I truly believe it’s required listening for anyone doing business in 2025 and beyond. Tune in to hear: The difference between rich giving, transactional giving, and indiscriminate giving—and how to avoid burnout while being generous Selena’s powerful “six circles of connection” framework to help you nurture the right relationships and set boundaries with ease How one $200 investment in a friend turned into a life-changing ripple effect (and why it beat the ROI of Facebook ads) The truth about vulnerability in business and why it unlocks deeper trust (for both you and your people) Why we’re in a “trust recession”—and how rich relationships are the antidote to fear, isolation, and scarcity Grab Selena’s free gift: Get the first 4 chapters of Rich Relationships and her exclusive communication scripts (aka your relationship-building cheat sheet!) at richrelationshipsbook.com/millionairemother Connect with Selena: @selena_soo