The Marketing You Need to Sell Your CPG Brand w/ Stacey Feldman

What does it take to prepare a CPG brand to be bought by one of the biggest global strategics like Church & Dwight, Unilever, and Procter & Gamble and more? What question do you need to ask yourself as a marketer, brand builder, or owner? Even if you never plan on being part of a brand that will sell... the questions she asks will make your brand and community stronger! Join me as I delve into the intricate world of CPG mergers and acquisitions with industry veteran and Next Chapter Founder, Stacey Feldman. Stacey has over 35 years of marketing leadership experience running Women’s Health and Beauty/Personal Care businesses at CPG companies like Church & Dwight and Combe. She has a proven track record and extensive experience leading marketing teams and growing major brands like First Response, Nair, Vagisil, and Just For Men. But in addition to this, Stacey also worked on over 40 M&A deals, acting as the marketing partner to the M&A person, working on everything from finding deals to due diligence to integration.