The Marketing System That's Built Dozens of Small Businesses

Get actionable strategies for your business delivered weekly to your inbox. Subscribe to The FoundHer Files. No fluff. No gatekeeping. Just what works...because we're better together. SUBSCRIBE HERE In this episode, Lindsay Pinchuk shares her journey of building Bump Club and Beyond from scratch without a marketing budget. She emphasizes the importance of creating a marketing system out of necessity, which eventually became the foundation for her success. Lindsay introduces her marketing framework, SWEEP, which stands for Social media, Website, Email, Events, and Publicity/Partnerships. She discusses the significance of each component and provides actionable steps for entrepreneurs to implement in their businesses. The episode highlights the power of consistency, community building, and the importance of nurturing relationships through effective marketing strategies. 00:00 Building a Business from Scratch 02:53 The Importance of a Marketing System 06:06 Introducing the Sweep Framework 08:56 Social Media: Building Awareness 11:50 The Role of Your Website 14:59 Harnessing the Power of Email Marketing 18:07 Events as Community Builders 20:56 Publicity and Partnerships for Growth 23:51 The Power of Consistency in Marketing 27:11 Action Steps for Immediate Impact Check out today’s female founded brands: Jessica’s Natural Granola:  Use the code LINDSAYP15, first time customers save 15%.  Seed Health Daily Synbiotic: Use the code FOUNDHER for 25% off your first month at seed.com. Can be used on DS-01®, PDS-08®, VS-01™. No expiration date Zodiac Medallion Necklace by Melinda Maria Tween Girls Summit in Chicago on October 18th: FOR MORE INFORMATION Hosted on Acast. See acast.com/privacy for more information.