The Mari Smith Interview: The Facebook Queen Gets Real About Social Media in 2025

In this episode, I had the pleasure of speaking with Mari Smith, widely known as the "Queen of Facebook" and a top social media thought leader. Mari is an in-demand keynote speaker, social media strategist, and author of The New Relationship Marketing. In this conversation, you’ll learn: 🌟 Mastering Facebook & Social Media Trends Mari shares her journey from Scotland to becoming a premier Facebook marketing expert. Learn how her passions for relationships and technology fused into a career that has lasted nearly two decades. 🌟 Adapting to Algorithm Changes Mari discusses the shift from the follower graph to the interest graph and how platforms like Facebook, Instagram, and TikTok are leveling the playing field for creators with relevant, engaging content. 🌟 The Power of Video Content Get insights on how short, engaging, and shareable videos are driving success on social media. Mari also dives into new tools like Instagram’s trial reels and how to test content for free before scaling with ad budgets. 🌟 AI and Social Media Strategy Explore how Mari is incorporating AI into her social media processes, from content creation to audience engagement, and how AI is shaping the future of marketing. 🌟 Human Design in Business Mari introduces the Human Design System—a blend of science and spirituality—to help teams and individuals better understand their strengths and make decisions aligned with their natural energy. Discover how she uses it to create harmonious and effective teams. 🌟 Key Updates from Meta Mari provides her take on major updates from Meta, including changes to fact-checking policies, AI-generated avatars, and new advertising tools like Advantage+. 🌟 Practical Tips for Marketers Whether you're struggling with email deliverability, growing your audience, or navigating the latest social media tools, Mari offers actionable advice to keep your strategies fresh and effective. 🌟 Looking Ahead to 2025 Mari shares her vision for the future, including exciting plans to integrate AI and Human Design into her work to empower individuals and businesses. Whether you’re a marketer, business owner, or just curious about the latest trends in social media and AI, this episode is packed with insights and strategies to help you grow and thrive in the digital landscape.