
The Louisville Lensman Who Built Two Companies By Removing Customer Friction
Have an idea or tip? Send us a text! Ever wondered how successful entrepreneurs spot untapped market opportunities hiding in plain sight? Carl Armijo"s journey from civil engineer to thriving business owner offers a masterclass in customer-focused growth. When COVID-19 disrupted traditional career paths, Armijo pivoted to real estate photography—a choice that perfectly balanced his need for family flexibility with pandemic-era social distancing requirements. Rather than approaching photography purely as a creative venture, he applied his engineering mindset to build systems that prioritize customer service, consistency, and frictionless experiences. What sets Armijo"s business approach apart is his relentless focus on removing obstacles for his clients. Through sophisticated online booking platforms, next-day delivery promises, and streamlined media delivery, he"s eliminated the frustrations that plague typical service businesses. His real estate agent clients can order, schedule, and receive their marketing materials without the endless back-and-forth that wastes precious time. Most impressively, Armijo transformed a common client complaint into an entirely new business opportunity. After repeatedly hearing real estate agents grumble about unreliable cleaning services, he launched Louisville Cleaning Pros—a separate company that complements his photography services while potentially doubling revenue from each property. This strategic move demonstrates how attentive listening and problem-solving can unlock unexpected growth avenues. Armijo"s naming strategy reveals his forward-thinking business acumen: while "A Case Study In Corporate Fear "A Case Study in Corporate Fear" deconstructs how fear transforms successful... Listen on: Apple Podcasts SpotifyMediaclip Mediaclip strives to continuously enhance the user experience while dramatically increasing revenue. Buzzsprout - Let's get your podcast launched! Start for FREE Independent Photo Imagers IPI is a member + trade association and a cooperative buying group in the photo + print industry. Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you. Support the show Sign up for the Dead Pixels Society newsletter at http://bit.ly/DeadPixelsSignUp. Contact us at gary@thedeadpixelssociety.com Visit our LinkedIn group, Photo/Digital Imaging Network, and Facebook group, The Dead Pixels Society. Leave a review on Apple and Podchaser. Are you interested in being a guest? Click here for details. Hosted and produced by Gary Pageau Edited by Olivia Pageau Announcer: Erin Manning
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