The Lean Six Sigma Way

Welcome to The Power Lounge, your go-to place for engaging conversations in the digital world. In this episode, join our host, Amy Vaughn, as we explore the intricate connection between Lean Six Sigma and marketing with our esteemed guest, Gina Tabasso. Gina, with over 30 years of marketing experience and a background in Lean Six Sigma, shares insights on data-driven decisions, collaboration between marketing and sales, and optimizing ROI through CRM implementation. Dive into this conversation for valuable tips on streamlining operations and enhancing marketing efficiency. Featured in the Episode Gina Tabasso B2B growth strategist | Marketing Guru | Massive Manufacturing Chops | Lean Six Sigma Green Belt Gina’s LinkedIn: https://www.linkedin.com/in/ginatabasso/ Website: Barracuda B2B Marketing Amy Vaughan, Owner & Chief Empowerment Officer Linkedin: https://www.linkedin.com/in/amypvaughan/ TakeawaysLean Six Sigma in MarketingMarketing and Sales CollaborationLean Six Sigma PrinciplesCareer Journey and ExperienceBenefits of Lean Six Sigma in Marketing Quotes “Cutting your sales cycle significantly transforms your business potential quickly.” - Gina Tabasso "Sometimes, you must go backward to propel forward”. - Gina Tabasso Chapters 00:00 - Introduction 03:33 - Lean Six Sigma boosts processes 08:55 - Emphasize efficiency, cut waste 13:55 - Data-marketing synergy 17:07 - Leveraging Lean Six Sigma in marketing 21:28 - Talent management inefficiencies 23:13 - Drive sustainable marketing 35:20 - Effective client communication 42:29 - Strengthen client relationships 43:19 - Passion drives sales growth 57:27 - Outro Powered by Heartcast Media Support the show