The Key to Building Your Personal Brand is... (w/ Christina Minshull, Founder - The Brand Audit)

If you asked your clients to describe you, what would they say? Today, customers want to know who you are.  We’re living in the age of personal branding.  Christina Minshull spent 15+ years in brand and social marketing for companies like SportCheck, WestJet, and LinkedIn. Today, Christina helps CEOs, Founders and brands unleash their LinkedIn potential through her company The Brand Audit.   Across LinkedIn and TikTok she’s amassed a 25K following and earned LinkedIn’s Top Voice for Social Media and Brand Strategy in 2023. All without spending a dime on advertising.  You’re about to hear Christina’s best advice on personal branding and being a thought leader on LinkedIn. She tells us why it's important, how to form deep connections with your target audience, and she shares countless bits of practical advice that will keep you and your personal brand humming along.  Christina talks about:How to build trust with your audienceThe decline of trust in traditional brandsHow to build a community, both on and offlineWhy smaller companies struggle with brand awarenessThe importance of knowing yourself before building your brandWhy your family isn't always the best professional support system   We'd love to hear your feedback!  Here's a quick 5-question survey. Your answers will help us to make the show even better: https://forms.gle/5JnfCUWbgLRw1NTa8    Hosted by Katherin Vasilopoulos. Made by Cansulta and Ethan Lee. Music by © Chris Zabriskie, published by You've Been a Wonderful Laugh Track (ASCAP).  Songs used in this episode include: "Air Hockey Saloon," "I Am Running Down the Long Hallway of Viewmont Elementary," "I'm About to Do the Second Hardest Thing I've Ever Done," "Stories About the World That Once Was,"  " The House Glows (With Almost No Help)." Used under the Creative Commons 4.0 International License