The Instagram Strategy Photographers Are Missing (And It’s Only 6 Posts) ft. Rachel Traxler

17 Sep 2025 • 26 min • EN
26 min
00:00
26:00
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In this episode of The Devin and Shay Show, Devin and Shay interview photographer and educator Rachel Traxler about lead generation, funnels, and SEO for photographers. Rachel explains why visibility alone won’t book clients, the six pinned Instagram posts that attract different buyer types, and how to use vendor collaborations and blog posts to boost inquiries. She also shares her strategy of creating tangible wedding albums with QR codes for venues, helping couples connect with photographers during tours. This episode is packed with actionable steps to build a photography business that isn’t reliant on social media.  SHOWNOTES: https://www.devinandshay.com/blog/the-instagram-strategy-photographers-are-missing-and-its-only-6-posts  SAY HI ON INSTAGRAM: https://www.instagram.com/devin_and_shay  FREE VIDEO UPSELL STARTER KIT: https://devinandshay.com/starter-kit  Thanks for listening to the Hey, Thriver Podcast!! Don"t forget to rate and review on your fave podcast platform -- it helps us get amazing guests and climb in the charts!

From "The Devin & Shay Show | Best Photography & Videography Podcast"

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