The importance of positioning and messaging your book with Michelle Mazur

Welcome Michelle Mazur to The TufFish Show, a place to help writers and aspiring authors get out of their own way to leave a legacy by telling the stories they want to share through writing their own books and confidently sharing them with others. The writing process can be tough and the business side can feel scary, but TufFish makes both feel smoother and achievable. Visit https://www.jennifermilius.com/tuffish to learn more. This powerful conversation with Dr. Michelle demonstrated the importance of positioning and messaging your book, whether it's fiction or non-fiction, especially since "publishing is the start of a marathon." We also talked about when it's time to create a new edition for your previously published book and how to determine when something should be included in a book versus a different format, like a podcast or blog. Michelle Mazur is a messaging expert who works with brilliant business owners who are shaking things up but having trouble talking about it. She combines the tools of successful social movements with the qualitative research skills she earned in her Communications Ph.D. to help them craft their powerful, captivating message. Visit www.drmichellemazur.com Book purchase link: 3 Word Rebellion