The Hunt For Craft Beer's Cool

Beer is having a hard time these days. Category-wide, sales are down and interest just isn’t the same it used to be. But what if the enthusiasm that got us to this point—excitement that helped lead to almost 10,000 small and independent breweries scattered across the country—is still just as palpable now as it was one, two, or 10 years ago? It’s just a matter of looking. In this special episode of the Good Beer Hunting podcast, beer enthusiasts from around the country explain why for them craft beer still means friendships, new experiences, and most of all, something cool at a time when there’s a feeling that it might be anything but.