The Human Side of Influence: Why Emotion Always Wins

If you want to connect and influence others authentically, you need to understand the part of the brain that makes every decision. In this episode, I sit down with Tim Ash, bestselling author of Unleash Your Primal Brain and co-author of Primal Dating, to explore how our primal brain still runs the show in business, marketing, and leadership today. Tim shares why emotion, not logic, drives every choice we make, and how this understanding can help us lead, market, and communicate with more empathy and purpose. We also talk about culture, belonging, and the importance of purpose as a compass for every decision. Key Takeaways:Emotion always wins. Every decision starts with feeling; logic only justifies it later.Inaction is the brain’s default. To move people, create emotional urgency, not pressure.Culture is built through connection. True culture happens in shared challenges and genuine modeling.Purpose guides direction. Having a bigger-than-you purpose clarifies your yeses and nos.Relationships are everything. We are wired to bond through shared experiences, not transactions. Tim’s thoughtful, science-based approach to influence reminds us that connection begins where emotion lives. Understanding the brain helps us build trust in ways that are natural, ethical, and deeply human. Connect with Tim: Website: timash.com LinkedIn: linkedin.com/in/timash In appreciation for being here, I have some gifts for you: A LinkedIn Checklist for setting up your fully optimized Profile: An opportunity to test drive the Follow Up system I recommend by checking this presentation page - you won’t regret it.  AND … Don’t forget to connect with me on LinkedIn and be eligible for my complimentary LinkedIn profile audit – I do one each month for a lucky listener! Connect with me: http://JanicePorter.com https://www.linkedin.com/in/janiceporter/ https://www.facebook.com/janiceporter1 https://www.instagram.com/socjanice/ Thanks for listening! Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a note in the comment section below! Subscribe to the podcast If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or your favorite podcast app. Leave us an Apple Podcast review Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple, which exposes our show to more awesome...