The Human Side of AI: Asana's Blueprint for Go-to-Market Transformation

Your competitors are already using AI. Don't get left behind. Weekly strategies used by PE Backed and Publicly Traded Companies →https://hi.switchy.io/U6H7S In this conversation, Ryan Staley interviews Mike Haylon, GM of AI Studio at Asana, discussing the integration of AI into Asana's go-to-market strategy. Mike shares insights on the launch of AI Studio, the internal transformation at Asana, and the importance of leadership in driving AI adoption. The discussion highlights the journey of AI integration, customer engagement, and the tangible business impacts of AI-driven workflows. Chapters 00:00 Introduction to AI Studio and Mike Haylon 01:11 Asana's AI Journey and Product Launch 03:19 Internal Transformation and AI Adoption 07:24 The Journey of AI Integration 10:11 Driving Change: Customer Engagement and Behavior 14:35 Leadership's Role in AI Adoption