The Human Equation in Ethical Persuasion: Insights from Dr. Thomas Trautmann

Harnessing Ethical Persuasion and Influence with Dr. Thomas Trautmann Summary This episode of 'Present Influence' features John Ball's conversation with Dr. Thomas Trautmann, an expert in AI, neuroscience, and neuro-marketing. They delve into the significance of ethical persuasion and influence in sales and marketing, differentiating it from manipulation. Dr. Trautmann explains how ethical persuasion focuses on addressing subconscious frustrations to build lasting customer relationships. John echoes the importance of acting within ethical frameworks, highlighting how genuine human connections foster trust and long-term success. The episode also touches on the impact of post-COVID-19 social behaviours and the role of human interaction in the digital age. For all the key points, actionable content and relevant resources mentioned in the episode, download this summary: Episode #207 Summary Chapters 00:00 Introduction to Sales and Ethical Persuasion 00:32 Meet Dr. Thomas Trautmann: Expert in AI and Neuroscience Neuromarketing 01:26 Understanding Neuromarketing and Ethical Persuasion 02:50 The Importance of Ethical Frameworks in Influence 04:08 The Role of the Brain in Decision Making 05:32 Building Long-Term Customer Relationships 15:50 Creating Emotional Variations for Effective Communication 19:30 Silent Listening and Tactical Empathy in Sales 23:33 The Power of Influence and Energy 24:28 Ethical Manipulation and Responsibility 25:34 The Role of Rational and Primal Brain 27:15 Effective Sales Techniques 28:01 Understanding Subconscious Frustrations 29:31 The Importance of Solving Problems 32:47 AI and Human Connection 36:46 The Need for Human Relationships 39:45 The Impact of Smiling and Mirror Neurons 42:30 Conclusion and Personal Philosophy 44:48 Upcoming Episodes and Coaching Opportunities Do you want to be coached by John on the show? Shoot me an email and let me know what you's like to work on. Go to presentinfluence.com to take the Speaker Strengths Quiz and discover your greatest strengths as a speaker as well as where to focus for growth. For speaking enquiries or to connect with me, you can email john@presentinfluence.com or find me on LinkedIn Thanks for listening, and please give the show a 5* review if you enjoyed it.