The Future of Tech Media with Danny Crichton of Lux Capital

Danny Crichton, a Fellow at the Manhattan Institute, Head of Editorial at Lux Capital, and former Managing Editor at TechCrunch, joins Erik Torenberg to discuss the evolution of TechCrunch+, alternative business models, strategic investments in media, and tips for building a tech media company. This show is produced by Turpentine: a network of podcasts, newsletters, and more, covering technology, business, and culture — all from the perspective of industry insiders and experts. We’re launching new shows every week, and we’re looking for industry-leading sponsors — if you think that might be you and your company, email us at erik@turpentine.co.—LINKS: * Danny Crichton: https://www.dannycrichton.com/ * Lux Capital: https://www.luxcapital.com/securities * TechCrunch: https://techcrunch.com/ * TechCrunch+: https://techcrunch.com/techcrunchplus/ X/ TWITTER:@eriktorenberg (Erik) @DannyCrichton (Danny) — TIMESTAMPS: (00:00) Intro (00:28) Evolution of TechCrunch+ (01:27) Building a new product, ExtraCrunch (04:50) Challenges of subscription media (06:26) Identifying the core audience (08:57) Exploring alternative business models in media (15:26) Sponsor: Turpentine (16:07) History of TechCrunch (22:00) What worked and what didn't for TechCrunch (29:20) Building a significant tech media company (30:12) Strategies for success (31:03) The need of focus formula (35:32) Challenges of monetizing journalism (37:50) Rethinking media products (51:21) Potential of vertical media (56:30) Wrap This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit mediaempires.substack.com