The Future of Shopping: AI, Retail Media and the Rise of Agentic Commerce with Roger Dunn, Global Retail Media Lead at Diageo

30 Sep 2025 • 31 min • EN
31 min
00:00
31:51
No file found

From smart carts to video ads and the rise of agentic shopping, Roger shares the trends brands need to get across now to stay relevant in the future of commerce. And with AI rapidly reshaping how shoppers discover and buy, Roger walks us through three frontiers of AI: inside AI, inside out AI and outside in AI, and what this means for brands showing up on the digital shelf. As a retail media specialist, Roger also shares his perspectives on how retail media differs across regions and how internal teams can best build capability to manage it.

From "Unpacking the Digital Shelf"

Listen on your iPhone

Download our iOS app and listen to interviews anywhere. Enjoy all of the listener functions in one slick package. Why not give it a try?

App Store Logo
application screenshot

Popular categories