The Future of Performance Marketing: Authentic Relationships Over Algorithms | Tye DeGrange

In this episode of the Marketing Boost Solutions Podcast, Captain Marco sits down with growth strategist and affiliate marketing powerhouse Tye DeGrange, Founder & CEO of Round Barn Labs. With two decades of experience leading performance marketing for brands like Atlassian, Grammarly, and LiveNation, Tye unpacks what it takes to create lasting impact through affiliate, influencer, and partner-driven growth. He’s not just about the metrics, Tye champions real relationships, meaningful alignment, and the power of trust to drive revenue without sacrificing brand integrity. We explore how forward-thinking B2B and consumer tech brands are connecting with credible voices to accelerate engagement and uncover untapped revenue streams. Tye shares tactical insights on building high-performing partner ecosystems, measuring what matters, and standing out in a saturated market. If you're serious about sustainable marketing strategies and building partnerships that last, this episode is a masterclass in growth rooted in trust and authenticity. Connect with Tye below Website: https://www.roundbarnlabs.com/ LinkedIn: https://www.linkedin.com/in/tyedegrange/ Missed Previous Episodes? Don't worry! Catch up on all our insightful discussions by visiting our podcast blog. Stay up-to-date and never miss out on valuable content. Explore now! https://www.marketingboostsolutions.com/mbs-podcast-blog Do You Need More Leads? Do You Need More Customers? Boost Your Sales & Turn Your Prospects Into Customers With Incentive Based Marketing. Grow your Business Exponentially with Powerful Incentives and Solutions. Let MARKETING BOOST guide you, find out how:https://roadmap.marketingboostsolutions.com/ Not a Marketing Boost Solutions member yet? Book a free Brainstorming Session with our team today to learn more about our travel incentives. Click here:https://api.automationbooster.com/widget/appointment/brainstorm-session/mb Whether you are a start-up or a well-established business, you need to have a robust platform to help you scale your business with the ease of automating Marketing Boost travel incentives. Schedule a call with our team to explore what Automation Booster can do for you. Book here: https://api.automationbooster.com/widget/bookings/brainstorm-session/ab