The future of coffee marketing – recorded live at The Amsterdam Coffee Festival

21 Jun 2025 • 37 min • EN
37 min
00:00
37:05
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Next up in our series live podcasts recorded at the Amsterdam Coffee Festival, we’re diving into the creative world of coffee marketing. In this session, we speak with leading coffee brands from across the Benelux to unpack the innovative marketing strategies helping businesses connect with the next generation of consumers. Joining us are an expert panel of voices from across the region: Rob Berghmans, Founder and Owner of Caffenation, Bryan Serwatka, Coffee Community Manager at Minor Figures, and Yorick Bruins, Co-founder of Wakuli. Credits music: "Attention" by Dudley Music in association with The Coffee Music Project and SEB Collective. Tune into the 5THWAVE Playlist on Spotify for more music from the show Sign up for our newsletter to receive the latest coffee news at worldcoffeeportal.com Subscribe to 5THWAVE on Instagram @5thWaveCoffee and tell us what topics you'd like to hear

From "5THWAVE - The Business of Coffee and Hospitality"

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