The Five Tenets of Building Great Sales Teams

Ready to build an unstoppable sales team?   Today's guest is Doug Mitchell, author, fellow podcaster, and President of "Building Great Seals Teams." Mitchell dives into the nitty-gritty of constructing successful sales teams. He introduces the game-changing concept of "CODAC"—a strategic framework comprising Compensation, Opportunity, Development, Operations, and Culture. Mitchell breaks down each element, starting with the critical aspect of compensation. Learn why a crystal-clear compensation plan is the cornerstone of a high-performing sales team, offering a pathway to six-figure incomes and enticing incentives for team expansion. Mitchell also discusses the importance of investing in product knowledge, sales training, and personal growth to turn salespeople into mini-business owners, building loyalty within the team. He highlights efficient sales team operations through effective recruiting, onboarding, and training systems. However, the real game-changer, according to Mitchell, is culture. Understand how a positive company culture naturally emerges when compensation, opportunity, development, and operations align. But it doesn't stop there—Mitchell emphasizes intentional efforts, from team nights to gamification, to foster a strong and vibrant culture. By focusing on compensation, opportunity, development, operations, and culture, your business can lay a robust foundation for your sales teams. Key Takeaways: What it means to scale through documentation Why sales scripts are important Why he recommends giving old leads to new employees The value of company culture Favorite Quote: “Documentation is the key, right? It's not sexy; it's boring. But it's what builds businesses.”   Connect with Doug: Website: https://salesprogrambuilder.com/  LinkedIn: https://www.linkedin.com/in/txbizdad/   Stay Connected: Connect with Matt and Luigi on Instagram: @matthew.r.meehan @luigi_rosabianca @theLiquidLunchProject @ShieldAdvisoryGroup Visit The Liquid Lunch Project website and subscribe to The Weekly, our Friday morning newsletter, for all the latest in the world of finance, tech, small business, and more. www.theliquidlunchproject.com Make sure you never miss an episode — check out The Liquid Lunch Project on Apple Podcasts, and don’t forget to subscribe, rate, and review.