Win Consumer Trust Before Asking More Data with Zack Wenthe and Punit Bhatia in FIT4Privacy Podcast E073

GDPR is an opportunity for the companies to be transparent about what they are collecting and lettings consumers know what are their data be use for. If you play the long game, build trust with their consumers, customers will willingly give the needed information.  Want to know more, take a listen to this latest conversation between Zack Wenthe and Punit Bhatia. KEY CONVERSATION POINTS 00:00:00 Intro 00:01:48 GDPR in one word is “Opportunity” 00:04:46 Play the long game, build trust with customers. 00:06:32 Managing trackers 00:11:27 Technical and cultural aspects of data collection 00:15:56 Corporate governance vs Culture & ethics 00:20:36 Future-proof data governance strategy 00:29:45 Thank you ABOUT THE GUEST Zack Wenthe is the Customer Data Platform Evangelist for Treasure Data. He often speaks about the marketing and customer data industry at industry events, webinars, and virtual conferences. Having spent a majority of his career in marketing and marketing consulting working with large enterprise brands like Walmart, Nationwide Insurance, FedEx, and many more, Zack now gets to tell the CDP story to help marketing teams eliminate the friction caused by silos, inefficiencies, and lack of understanding of their true customers. Zack lives with his amazing wife and two kids and one more who is away at college. Though they currently live in Texas they are moving to the bluffs of the Mississippi River to be closer to family. Fun fact: Zack met Daniel Radcliffe, Teresa Palmer, and a few other prominent actors at a mov ie premiere hosted by the Australian Film Festival. Outside of work, Zack enjoys cooking, spending time with his kids, writing comedy, and maybe someday a screenplay. ABOUT THE HOST Punit Bhatia is one of the leading privacy experts who works independently and has worked with professionals in over 30 countries. Punit works with business and privacy leaders to create an organization culture with high privacy awareness and compliance as a business priority. Selectively, Punit is open to mentor and coach privacy professionals. Punit is the author of books “Be Ready for GDPR” which was rated as the best GDPR Book, “AI & Privacy – How To Find Balance”, “Intro To GDPR”, and “Be an Effective DPO”. Punit is a global speaker who has spoken at over 30 global events. Punit is the creator and host of the FIT4PRIVACY Podcast. This podcast has been featured amongst top GDPR and privacy podcasts. As a person, Punit is an avid thinker and believes in thinking, believing, and acting in line with one’s value to have joy in life. He has developed the philosophy named ‘ABC for joy of life’ which passionately shares. Punit is based out of Belgium, the heart of Europe. RESOURCES Podcast https://www.fit4privacy.com/podcast Blog https://www.fit4privacy.com/blog YouTube http://youtube.com/fit4privacy