The Evolution of Brand Identity: A Publishing Perspective w/ Susan Friedmann

Are you a solopreneur or author struggling to make your mark in a crowded market?  Discover the secrets of branding and niche marketing with Susan Friedmann, a seasoned solopreneur coach, and publishing powerhouse. In this episode, Susan shares invaluable insights from her 30-plus years of experience, helping you to stand out, attract your ideal audience, and build a successful brand.  Dive into a conversation that covers the journey from generalist to specialist, the power of niche markets, and how to become a recognized authority in your field.  - The Evolution of Brand Identity: Learn how your personal and professional life can influence the evolution of your brand.  – The Niche Marketing Strategy: Uncover the advantages of narrowing down your audience and why aiming to appeal to "everyone" can dilute your brand"s impact.  - Branding and Book Publishing: Discover the pivotal role of branding in book publishing and how it can elevate your position as an expert.  - Authenticity in Branding: Understand why authenticity and passion are critical to developing a compelling brand story.  Join us as Susan Friedmann reveals how focusing on a niche, leveraging your unique experiences, and embodying your brand with authenticity can transform your approach to marketing and branding.  Whether you"re looking to publish your non-fiction book or redefine your brand"s identity, this episode is packed with actionable advice to help you achieve your goals. Time markers: 00:00 The Evolution of Brand Identity 03:11 The Niche Marketing Strategy 10:51 Branding and Book Publishing 33:16 Authenticity in Branding Watch us on: https://youtu.be/I15X8Gm8Ds4 Get in touch with Susan Friedmann:https://avivapubs.comhttps://bookmarketingmentors.comhttp://BookMarketingBrainstorm.comLinkedIn: www.linkedin.com/in/susanfriedmann Get in touch with Brigitte Bojkowszky: Website BridgetBrands: https://www.bridgetbrands.com LinkedIn: https://www.linkedin.com/in/bojkowszkyb/ Book Significant Women: https://www.amazon.com/dp/B0927YG1FH Facebook: https://www.facebook.com/BridgetBrands Facebook: https://www.facebook.com/brigitte.bojkowszky Instagram: https://www.instagram.com/bridgetbrands X: https://twitter.com/BridgetBrands YouTube: https://www.youtube.com/@bridgetbrands 👉 Download Your Entrepreneurial Branding Starter Checklist: https://courses.bridgetbrands.com/f/entrepreneurial-branding-starter-checklist