The EV Tsunami Is Here. Are Utilities Ready? With Rachel Bryant | GridX

What if the utility bill you barely understand holds the key to stabilizing the grid, accelerating electrification, and saving you money? Rachel Bryant has spent nearly 20 years navigating the complex world of energy regulation—as both an engineer and a lawyer. Now at GridX, she’s helping utilities across the country translate convoluted tariff structures into clear, actionable decisions for customers. The result? Better engagement, smarter energy use, and a grid that can flex with our electrifying future. Recorded live at RE+ Northeast, this conversation unpacks why traditional cost-of-service rate structures are crumbling under the pressure of EVs, solar, and home electrification—and how time-variable pricing might just be the answer. From peak load reduction to EV charging patterns, Rachel breaks down how data, software, and savvy communication can bring utilities and customers into alignment. Expect to learn: 🔹 Why most people still don’t know they can choose their electricity rate 🔹 How GridX lets customers simulate bill impacts down to the penny 🔹 Why EVs are the gateway drug to grid participation 🔹 What’s holding some utilities back from embracing time-of-use pricing If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/. Our Platinum Presenting Sponsor for SunCast is CPS America! SunCast is proudly supported by Trina Solar. You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors. Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com. Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/ You can connect with me, Nico Johnson, on: Twitter - https://www.twitter.com/nicomeo LinkedIn - https://www.linkedin.com/in/nickalus