The Double Jeopardy Law in Marketing with Ethan Decker

Sponsored by CleverCat Marketing   What do toilet paper, jazz, and brand loyalty have in common? In this episode of Conversations with Rich Bennett, Ethan Decker reveals the surprising science behind how brands grow—and why small businesses struggle more than they think. From the Double Jeopardy Law to marketing myths that refuse to die, this is a must-listen for anyone who wants to build a brand that actually sticks.   Guest: Ethan Decker   Ethan Decker, Ph.D., is a brand strategist, marketing scientist, and founder of Applied Brand Science. With a background in urban ecology and complexity theory, Ethan brings a rare mix of scientific rigor and creative flair to the world of branding. He’s worked with global giants like Nike, Discovery Channel, and Gillette, helping them uncover what really drives customer behavior.   Main Topics:   ·         Ethan Decker’s transition from urban ecologist to marketing scientist ·         The concept and implications of the Double Jeopardy Law in branding ·         Why small brands often struggle with loyalty and repeat purchases ·         Comm Send us a text Join us for “One Song,” a benefit concert by the Big Infinite to support the Ed Lally Foundation’s mental health and suicide prevention initiatives. This special evening will feature heartfelt music and person stories, fostering connection and well-being among attendees. Come together to celebrate unity and healing through the power of music. One Song Benefit Concert for the Ed Lally Foundat Emily Adolph and Ona Crow are the co-creators of Nourish & Connect, an event designed to foster meaningful connections in a supportive and empowering environment. NOURISH & CONNECT – The Soul LiftCleverCat Marketing Dreams shouldn't cost a fortune, budget should never be a barrier! We focus on YOU & create killer c Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you. Support the show Rate & Review on Apple Podcasts Follow the Conversations with Rich Bennett podcast on Social Media: Facebook – Conversations with Rich Bennett Facebook Group (Join the conversation) – Conversations with Rich Bennett podcast group | Facebook Twitter – Conversations with Rich Bennett Instagram – @conversationswithrichbennett TikTok – CWRB (@conversationsrichbennett) | TikTok Sponsors, Affiliates, and ways we pay the bills: Hosted on Buzzsprout Rocketbook SquadCast Contests & Giveaways Subscribe by Email