The Digital Dept. Co-CEO Sarah Boyd

In this episode, we sit down with Sarah Boyd, the Co-CEO of The Digital Dept., to discuss her incredible journey from fashion PR to leading a top influencer marketing agency. Sarah shares her experiences, the evolution of her career, and the strategic acquisitions that shaped The Digital Dept. into what it is today. Timestamps: 00:00 - Introduction 00:15 - Sarah's career journey and becoming CEO 00:59 - The formation of The Digital Dept. 02:10 - Importance of social presence for CEOs and influencers 05:01 - Types of influencers and pairing them with opportunities 06:57 - What makes a great event and experience 08:52 - Impact of AI on influencer marketing 11:32 - A typical day in the life of Sarah 14:25 - Maintaining company culture in a remote environment 16:11 - Economic challenges and strategic shifts 17:33 - The importance of giving and taking chances