The Death of Demographics: Why Values Drive Engagement, Culture, & Performance with David Allison

What if almost everything we’ve been taught about motivating people at work is… wrong? In this eye-opening episode, Nicole Greer sits down with David Allison, the world’s leading expert on human values, to challenge outdated thinking around demographics, generations, and stereotypes. Drawing from research with over one million people worldwide, David introduces a radically more accurate way to understand, engage, and inspire humans at work: Valuegraphics. If you work in HR, L&D, OD, leadership, talent, or culture, this episode will change how you think about people forever. Vibrant Highlights: 00:05:41 Why demographics are only 10.5% accurate and how generational labels fail to explain human behavior at work. 00:09:58 David explains his “biggest mistake” in marketing and why relying on demographic stereotypes not only fails to engage people but actively fuels bias, ageism, and exclusion in organizations. 00:19:29 How values drive decision-making through dopamine and why alignment determines engagement, trust, and burnout at work. 00:20:45 Research showing people will turn down a higher-paying job when their workplace aligns with what matters most to them. 00:42:18 The “pink van” story and how understanding values transformed engagement in the skilled trades by focusing on service to others. Connect with David: David's book, The Death of Demographics: https://a.co/d/cKTgUw3 Company website: https://valuegraphics.com/ Speaking website: https://www.davidallisoninc.com YouTube: https://www.youtube.com/@DavidAllisonInc LinkedIn: https://www.linkedin.com/in/davidallisoninc/ Download the 56 values of The Valuegraphics Database FREE: https://www.davidallisoninc.com/56values Listen at vibrantculture.com/podcast or wherever you get your podcasts! Book Nicole to help your organization ignite clarity, accountability, and energy through her SHINE™ Coaching Methodology. Visit vibrantculture.com Email: nicole@vibrantculture.com Watch Nicole’s TEDx Talk: https://youtu.be/SMbxA90bfXE