124. How Being “20% More Human” Can Dramatically Drive Growth with Ethan Beute

As we get caught up in how much the modes of communication have advanced today, we tend to forget the most important aspect which is you, the human. In this episode, BombBomb Chief Evangelist Ethan Beute talks us through his new book, “Human-Centered Communication” which provides insights on building a better reputation for your company from the communication side of doing business. Ethan also gives his take on dealing with prospects that are yet to go “buy now” mode and balancing our focus between the emotion and the message when communicating with our market. Ethan unloads so many valuable bits of wisdom on how you can drive growth to your business so jump into this episode now.   We’ll talk about: Introduction [00:00] The benefit of video messaging to businesses [04:19] What motivated Ethan to write his second book [9:35] The value in prioritizing helping over selling [15:34] Dealing with leads that are not yet on the “buy now” mode [23:28] The human-centered design model of digital communication [31:01] Giving a stronger sense of trust to your market [37:43] Being on emotion rather than being on message [39:54] The Golden Rule in doing business [42:56]  Allowing your business to be 20% more human [45:23]  A recommendation from Ethan [50:05]   Resource Links: Brett Trainor Website (https://bretttrainor.com/) Download Startup to Scaleup: A 4-Part Framework to Grow Your B2B Business to $10 Million (https://bretttrainor.com/resources/) BombBomb Website (https://bombbomb.com) Tune in to Episode 43 with Ethan Beute (https://hardwiredforgrowth.libsyn.com/rehumanize-your-business-to-improve-customer-experience-and-accelerate-growth) Get a copy of Ethan Beute’s book “Rehumanize Your Business” (https://www.amazon.com/gp/product/B07QFYQ7G4/) Order  Ethan Beute’s book “Human-Centered Communication” (https://bombbomb.com/book/human-centered/) Check Winning By Design YT Channel (https://www.youtube.com/c/WinningByDesign)   About Our Guest: Ethan Beute is the Chief Evangelist of BombBomb, a company that makes it easy for businesses to build customer relationships through email, text, and social media. Ethan’s second book which he co-authored with Stephen Pacinelli and is called “Human-Centered Communication: A Business Case Against Digital Pollution” discusses how we reduce unwelcome digital distractions. Ethan is also the host of the highly regarded “The Customer Experience Podcast.”  Connect with Ethan Beute: LinkedIn: https://www.linkedin.com/in/ethanbeute/ Twitter: https://twitter.com/ethanbeute YouTube: https://www.youtube.com/user/ethanbeute The Customer Experience Podcast: https://bombbomb.com/blog/topics/the-customer-experience-podcast/   Connect with me and learn more about growing your business: Email: BT@BrettTrainor.com LinkedIn: https://www.linkedin.com/in/bretttrainor/ YouTube: https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7Gg Facebook: https://www.facebook.com/TrainorBrett Twitter: https://twitter.com/Brett_Trainor Instagram: https://www.instagram.com/bretttrainor/   If you liked this episode, please don’t forget to tune in, subscribe, and share this podcast.