The Clients Perspective Wins over Your Assumptions; with Tiago Faria

In this episode, Aveline is joined by Tiago Faria, an "anti marketer" and former Google employee. Together, they delve into the crucial practice of conducting client interviews to truly understand their needs and perspectives. Tiago"s insights into simplifying business strategies and leveraging existing relationships are invaluable for entrepreneurs. Tune in as they discuss the journey to understanding clients" frustrations and using feedback to create resonant offerings, ultimately embodying the "sixth star" philosophy of exceeding expectations and making a difference in the world.  Here’s a summary of what they discussed: 08:30 Childhood creativity led to career in cinema. 10:37 Networking led to opportunity at Google. 14:59 Struggle of applying Google experience to entrepreneurship. 20:51 Leverage your audience and social media for results. 24:59 Focus on solving clients" problems, not promoting yourself. 36:32 Seeking to serve and collaborate with changemakers. 43:59 Talk to people, lose fear, change perspective. and much more… enjoy!  Here’s some information about our guest, Tiago: Tiago Faria, Entrepreneur and Anti-Marketer Tiago is a business mentor in the “Help Industry” with a unique "Anti-Marketing" approach. After working at the EU headquarters of Google for 8 years, he"s been simplifying marketing and business to its core, and truly believes you already have everything you need in your world to grow a sustainable and fun business. Something Interesting About Tiago: Completed a 120 day challenge in YouTube in 2021, creating 120 videos in 120 consecutive days What are you famous for, Tiago? The Anti-Marketer Contact: W: https://tiagofaria.pt/ LI: https://www.linkedin.com/in/tiagofaria/ FB: https://www.facebook.com/tiagofariapontopt The purpose of the 6 Star Leaders podcast is to showcase and illuminate purposeful Business Owners on their journey to creating more impact in the world. We are igniting purposeful leaders! At our core, we believe in "doing business differently" so that heart, purpose, and passion are combined with profits for the best possible outcome. With those key ingredients, you"ll be on your way to 6 Stars faster than you realise! If you"d like to get in touch please contact us at contact@6starleaders.com