The Cinema Foundation’s Date Night @ the Movies [Presented by Omniterm]

This week on This week on the Boxoffice podcast, co-hosts Daniel Loria, Rebecca Pahle, and Chad Kennerk discuss the over performance of Weapons and the latest news in theatrical exhibition. Mike Bowers, the vice president of the Cinema Foundation, vice chair of Cinema United, and the president and CEO of Harkins Theatres, talks about the Cinema Foundation's upcoming Date Night @ the Movies campaign on Friday, August 22nd featuring two-for-one treats. Then in the sponsored segment, Rebecca Pahle talks to Darrin Lewis, the president of Omniterm, about the company’s comprehensive cinema management software solution.the Boxoffice podcast, co-hosts Daniel Loria, Rebecca Pahle, and Chad Kennerk discuss the weekend box office and the opening weekend of Freakier Friday and Weapons, along with all the latest industry news. Then in the feature segment, Rebecca talks with Rocky Mountain NATO’s Diane Eve to preview the 2025 Rocky Mountain Theatre Convention taking place from September 23rd - 25th in Spokane, Washington. Give us your feedback on our podcast by accessing this survey: https://forms.gle/CcuvaXCEpgPLQ6d18  What to Listen For 00:00 Intro  01:02 Box Office Recap – “Weapons” Surprise Hit   03:05 “Freakier Friday” Nostalgia & Audience Reaction   05:04 Special Cinema Events – Alamo’s Samurai Series & Sony Tie-In   07:12 Weekend Forecast – August Slowdown Ahead   10:00 “Date Night at the Movies” – Campaign Preview with Mike Bowers   11:14 Campaign Origins & Flexibility for Theaters   13:22 Promotions & Incentives (2-for-1 Deals, Combos)   16:02 Marketing Tips & Local Media Outreach   18:11 Building Moviegoing Frequency & Habit   20:18 Engaging Theater Staff & Industry-Wide Support   21:08 Cinema Technology – Darren Lewis of Omni Term   22:16 Omni Term Overview – Full Cinema Management Solutions   23:41 Post-COVID Mobile-First Ticketing Trends   25:06 Data Insights for Scheduling & Operations   27:04 Loyalty Programs – From Free to Paid Models   29:14 Driving Weekday Attendance via Custom Offers   30:48 Expanding Movie Choices Through Subscriptions   31:37 Online Enrollment & Tiered Program Options   33:12 Competing with Streaming – Enhancing Cinema Experience   34:01 Targeted Marketing & Audience Segmentation   35:22 Measuring Campaign Success & Adapting Quickly   36:44 Closing Thoughts on Industry Changes