The Cashback Revolution: Driving Sales for 1000s of Black Entrepreneurs | S7 Ep.7

📌 OFFERS JOIN CASHBLACK FOR FREE AND GET A CASH SIGN-UP BONUS: https://bit.ly/4jSgLKb BOOK A CONSULTATION TO NAVIGATE BUSINESS, ENTREPRENEURSHIP AND LIFE IN GHANA AND WORLDWIDE: https://thesoundofaccra.com/consultations SIGN UP TO OUR FREE NEWSLETTER: https://thesoundofaccra.com/newsletter In this episode, Adrian speaks with Matthew Addai, founder and CEO of Cash Black and Afro Affiliate. Matthew shares his entrepreneurial journey and the mission behind his platforms, which aim to support Black-owned businesses. Cash Black is a Cash back platform rewarding British and American consumers for shopping at Black-owned businesses, while Afro Affiliate connects these brands with affiliates to drive growth. The discussion covers the origins of these platforms, the challenges of educating consumers about Cash back and Affiliate Marketing, and the broader goal of addressing economic disparities within the Black community. Enjoy the episode 🙂 Episode Show Notes: https://thesoundofaccra.com/matthewaddai 📱 OUR SOCIALS AND WEBSITE Website: https://thesoundofaccra.com Instagram: https://www.instagram.com/thesoundofaccra/ TikTok: https://www.tiktok.com/@thesoundofaccra Twitter: https://twitter.com/thesoundofaccra Facebook: https://web.facebook.com/thesoundofaccra Linkedin: https://gh.linkedin.com/company/the-sound-of-accra 📧 CONTACT Email: info[at]thesoundofaccra.com 🔗 CONNECT WITH ADRIAN 👥 Linkedin ✉️ Email: adrian[at]thesoundofaccra.com 🔗 CONNECT WITH MATTHEW AND HIS COMPANIES 👥 Linkedin: https://www.linkedin.com/in/mattyaddai/ 📱Cashblack: https://cashblack.com/ 📱Afrofiliate: https://www.afrofiliate.com/ 🕙 TIMESTAMPS 00:00 Intro 02:01 Matthew's Addai 04:38 CashBlack and Affiliate Marketing Explained 08:18 How Cash Back Works 09:47 Sustainability of the Model 10:00 Revenue Generation Strategies 11:43 Cashblack Website and App 17:44 Community Goals and Impact 19:07 Self-Launch in the US 19:34 Focus on the US Market 20:05 Understanding the Diaspora 22:34 Free Money 23:04 Barriers to Cashback Usage 24:54 How Cashblack Works 26:02 Diverse Brand Offerings 27:54 Challenges in Onboarding Brands 34:39 Mindset Behind Perseverance 37:00 Vision for Cash Black's Future 39:02 The Value of Black...