The Startup that Created a New Biotech Superfuel with Michael Brandt

Michael Brandt is co-founder and CEO of H.V.M.N. He's an avid triathlete and marathoner. Before starting H.V.M.N., he received his BS in Computer Science & Design at Stanford, was a Product Manager at Google, and Adjunct Professor at the Academy of Art in SF. He has always been a leader, and lifelong student, of designing products around new technologies and emerging needs.   Key Highlights:   [00:01 - 16:55] The Science Behind KetoneKetone is nature’s super fuel without sugar and caffeineDirect-to-consumer and e-commerce strategyGetting funding from a top-tier firm by having a big-hairy-audacious goalFund-raising shouldn’t be hard   [16:56 - 36:39] Nutritional PrimitiveMichael shares what Nutritional Primitive means and the difference Ketone makes Hacking into big growth and big market capitalizationMichael shares his leadership style within the company and his personal fitness preferenceThe importance of having honesty and clarity in hiring   [36:40 - 39:10] Closing SegmentHow running serves as Michael’s daily practice that gives him peaceSee the links below to connect with Michael   Quotes:   “If your goal is to get funding from a top-tier firm, you have to have something that stands apart…it has to be a big-hairy-audacious goal.” - Michael Brandt   “First does not mean best; it doesn’t mean you own the market.” - Michael Brandt   Connect with Michael: Email: michael@hvmn.com LinkedIn: /in/mdbrandt/ Website: https://hvmn.com (Use code EXCELSIORCAPITAL FOR 20% off your order!)   Connect with me on LinkedIn! LIKE, SUBSCRIBE, AND LEAVE US A REVIEW on Apple Podcasts, Spotify, Google Podcasts, or whatever platform you listen on. Thank you for tuning in and Stay Tuned for the Next Episode COMING SOON!   Hosted on Acast. See acast.com/privacy for more information.