The Brand Behind the Scenes: Lessons From a Solopreneur Coach | #112: Luke Redhead

Luke Redhead is a personal branding and business coach, and the founder of Sentry Collective. After getting laid off from his corporate job without warning, he turned a side hustle into a full-time mission: helping solopreneurs grow through content, not cold DMs. With years of writing experience, a calm approach to strategy and a knack for simplifying personal brand growth, Luke now supports founders in building trust, showing up authentically and landing clients they actually want to work with. Listen to this episode to get inspired by Luke’s journey of discovering his passion without any formal education or clear roadmap. You’ll learn how to stand out online by focusing on real connection over dry impressions, how to build your brand on LinkedIn or any platform, and how to create content that not only looks good, but actually moves the needle. Connect with Luke: https://www.linkedin.com/in/lukeredhead https://playbook.sentrycollective.com https://sentrycollective.com/ Timestamps: 00:00 – What growing on LinkedIn really means 00:58 – Podcast intro and guest welcome 01:19 – Luke’s career: from IT to coaching 02:55 – Starting freelance writing after moving out 04:25 – The layoff that changed his life 06:27 – Going full-time with his business 07:25 – Why trying different jobs matters 09:09 – Losing a job as a life catalyst 10:28 – Comfort zones and taking risks 11:26 – Overcoming inaction and regret 12:04 – The “90-year-old self” decision method 13:44 – Business expectations vs reality 14:59 – Advice for new freelancers and solopreneurs 16:21 – Why getting 2–3 clients is key 17:33 – Learning through trial, error and coaching 19:39 – Thousands of posts: how content reps work 22:12 – Why he chose LinkedIn over other platforms 24:19 – Repurposing content across multiple channels 26:09 – Clients: psychographics vs demographics 28:01 – The value of working with diverse clients 30:02 – Success beyond metrics: mindset shifts 33:50 – Common client mistakes and lessons 36:00 – Building personal systems for content 38:19 – Luke’s newsletter and deeper insights 39:47 – How to grow on LinkedIn the right way 44:32 – The truth about overnight success 44:57 – Personal life: walking, nature, brand authenticity 47:21 – Book rec: 1000 True Fans (article) 48:11 – Where to find Luke and his services 49:39 – Motorbikes, racing and personal hobbies 50:43 – How Luke helps solopreneurs grow 51:59 – Podcast closing and thank you Connect with Tommen: X: https://x.com/TomasLoucky⁠⁠⁠ Stan: https://stan.store/Tommen LinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠ Instagram: https://www.instagram.com/thisistommen/⁠⁠ More: FenPost: https://fenpost.com/ Links: https://linktr.ee/produced_by⁠⁠⁠ Newsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠ Patreon: https://www.patreon.com/ProducedByPodcast⁠⁠⁠/ Podcasting tools I recommend: JamX: https://jamx.ai/podcasters-offer?utm_source=affiliate&utm_medium=affiliate&utm_campaign=e02d48af-ef66-4e76-b804-c2e8d282a8bf Riverside: ⁠https://riverside.fm/?utm_campaign=campaign_2&utm_medium=affiliate&utm_source=rewardful&via=tomas-loucky Adobe Podcast: https://adobe.prf.hn/click/camref:1101l584tU/creativeref:1011l150787 FenPost: https://fenpost.com/?via=tomas Metricool: https://f.mtr.cool/HRJBZK Some links are affiliate links, meaning I may earn a small commission at no extra cost to you. If you find these tools helpful, using these links supports the show. Thank you!