The Bitcoin Advantage: How Europe is Adopting Bitcoin

Originally recorded as a live X Space and now available as a podcast episode: SALT CEO Hunter Albright joins Bitcoin Magazine’s Mark Mason and host Isaiah Austin to dissect Europe’s accelerating Bitcoin adoption. From MiCA’s regulatory tailwind to nation-state strategic reserves and the surge in BTC-backed lending, this discussion cuts through the noise on where real momentum is building. Europe is outpacing Asia and the US in institutional Bitcoin integration, with small businesses quietly converting revenue to BTC for fast liquidity—no banks required. As digital IDs roll out in the UK, Bitcoin emerges as the clean opt-out for true financial sovereignty. Hunter breaks down SALT’s collateralized lending: no credit checks, Shield protection against liquidation, and borrowing against BTC as the smarter path to wealth acceleration. Europe’s HODL-lend-treasury hybrid is quietly shaping up as the blueprint for the next bull cycle.