The Behaviour Business Episode 18 - Branding That Means Business

In this special edition of The Behaviour Business Podcast, Richard Chataway had the pleasure of speaking to Dr Tessa Misiaszek and Dr Matt Johnson about their brand new book: ‘Branding That Means Business’. In this fascinating conversation with Tessa and Matt, they discussed how easy it is for companies to be caught woke washing in a digital age, how brand purpose isn’t worth a penny without authenticity, and they talk about whether it is it possible for a plain white t-shirt to make a personal connection with a customer, when it’s one of thousands sold by a behemoth like Amazon. Drs Tessa Misiaszek and Matt Johnson’s book ‘Branding That Means Business’ is released in the UK on 15th September and is available for pre-order on Amazon and at all good bookshops. https://www.amazon.co.uk/Branding-that-Means-Business-Economist/dp/1788168666/ref=sr_1_1?crid=1I0UYLW5YF4D2&keywords=Branding+that+means+business&qid=1661184160&sprefix=branding+that+means+business%2Caps%2C110&sr=8-1 And if you haven't yet got around to buying your copy of Richard's book 'The Behaviour Business' you can buy a copy here https://amzn.to/37e3Mwc Don't forget to like and subscribe to The Behaviour Business Podcast to keep up to date with all the latest episodes.