The Secrets to Success: Jeeping, Entrepreneurship, and Podcasting featuring Matson Breakey with MetalCloak

In this episode, we speak with Matson Breakey to discuss his experience building a customer list for Metal Cloak and promoting it through various channels, the importance of consistency in marketing & podcasting and compare it to the world of television, where getting to 100 episodes leads to syndication. He shares his personal experience with finding ways to make money on the side, including doing beer festivals, music festivals, and conferences for the city, his background as an artist and how he got into graphic design at a young age. Matson also shares how he learned how to sell from working at service stations and how that skill has helped him in his entrepreneurial endeavors. Finally, he shares an interesting story about how the Brew Fest led him to his current position at MetalCloak and his love for off-roading and putting customers first in the business. Chapters: 00:00:00 Podcast Host Talks About Being A Guest On Other Shows 00:08:48 The Importance Of Consistency In Podcasting And Building A Customer Base 00:11:25 Icebreaker: The Perfect Alarm To Get You Out Of Bed 00:14:56 Struggling To Wake Up: Juggling Alarms And Productivity For A Busy Dad 00:16:32 The Importance Of Music Playlists For Productivity And Focus In Different Settings. 00:19:11 Entrepreneur's Origin Story: From Artist To Businessman 00:24:06 Building A Graphic Design Business From Home 00:25:29 Balancing Freelancing And Building A Company: One Man's Experience 00:27:37 How Brew Fest Led To Metal Cloak Business And Love For Off-roading 00:38:46 Achieving Durability And Versatility In Off-road Vehicles 00:43:22 Importance Of Confidence In Off-roading And Maintaining Daily Life 00:46:48 The Importance Of Off-road Etiquette And Technology In The Jeeping Community 00:48:19 Skills Day: Helping Each Other In Times Of Peril 00:50:58 Launching Skills Day To Educate Buyers On Proper Use Of Vehicles 00:52:54 Discussion On Capable Trucks And Metal Cloak For Jeeps 01:04:26 Becoming A Successful Consultant: The Benefits And Growth Of Consulting Others' Ideas 01:07:22 Leaders Should Be Consultants, Not Micromanagers 01:11:19 Leadership And Problem Solving Techniques For Entrepreneurs 01:12:56 Trusting Employees To Make Decisions Tweetables: “So all the way through my um my adult life, it was just trying to find ways of making money on the side doing things, not really trying to build a company as much as just being myself my freelancer. And of course, that was the downfall is that it was just me. If I stopped working. If I needed to go on vacation someplace for two weeks, there was no money coming in because I was the guy heading everything up. I was the creative side of it.” – Matson Breakey “I learned how to sell from service stations, really learning how to sell, walking up to somebody and saying: “Hey, I like your car. Let me look under the hood”. Selling oil filters and air filters. I mean that was just the origin of those little things you learn in life.” – Matson Breakey “I think we forget as leaders that were supposed to be consultants. That's what we do for our employees. It's not to micromanage them and tell them: “Hey, do XYZ.” It's to tell them: “Hey, I'm expecting X Y and Z to happen, however you're gonna get that job done.” That's what I pay you for.” – John Kelley Links Mentioned: Connect With MetalCloak: Website Twitter Instagram Facebook <a href="https://youtube.com/metalcloak"...