The Athletic's Mike Vorkunov on the business of basketball in 2025 and beyond

Episode 556 of the Sports Media Podcast with Richard Deitsch features Mike Vorkunov, a basketball writer at The Athletic who covers the intersection of business and basketball. He is also the host and founder of Business Decision, a new podcast and YouTube show that focuses on the intersection of sports, money and power. In this podcast we discuss the challenges of starting an independent podcast and YouTube show; the biggest challenge and biggest opportunities today for the NBA; the NBA's global interests; how the Kawhi Leonard-Clippers-Aspiration story will play out; the women's basketball space for business opportunities; the upcoming WNBA CBA negotiations; a primer on Project B, a prospective women's basketball league to rival the WNBA, and more. You can subscribe to this podcast on Apple Podcasts, Spotify, and more. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices