The Art of Pricing

282 - If you think setting your prices is just a math problem, think again! While pricing formulas help ensure profitability, the real magic happens in how you structure and present your pricing.  Today, we’re unpacking the art of pricing—how to design your pricing to nudge clients toward your most profitable options without ever feeling sales-y. What to Listen For:The difference between the science of pricing and the art of pricing.Why pricing psychology is key to increasing your sales averages.How to structure pricing to move clients from "I should be responsible" to "I’m getting a great deal!”.Why high-end artwork options help sell your mid-range options (and why some clients go all in!).The psychology behind pricing digital files (and why they should always be priced higher than your session average).How to use a bonus schedule to encourage higher spending on artwork.Creative ways to include digital files in your pricing without capping your sales.Why small tweaks to your pricing structure can double or triple your average sale. Your pricing isn’t just a list of numbers—it’s a tool that guides your clients to the best decision (for them and for your business!). By mastering the art of pricing, you’ll create an irresistible buying experience that feels natural, not pushy. ✨ Need help figuring out your ideal sales average? Download the Session Profit Planner at www.freedomfocusformula.com/target and use code PODCAST to grab it for free! �� Subscribe to the show for more pricing strategies, business insights, and client psychology tips to help you grow a profitable, sustainable photography business! Are you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review! JOIN THE PARTY: Connect with us on Instagram Explore valuable pet photography resources here Discover effective pricing and sales strategies for all portrait photographers. Ready to grow your business? Elevate helps you do just that. Check out our recommended gear and favorite books.