The Art of Helping Is the Secret to Effective Selling with Keenan

Send us a text This week on Leave Your Mark, I sit down with Keenan — CEO, entrepreneur, father, and the author of Gap Selling. But this conversation isn’t about sales tactics. Instead, we dive into his remarkable life story: growing up adopted in a mixed-race family in Boston, chasing dreams of football and modeling, finding his way into sales, and becoming a father of three daughters. Keenan shares what selling really means (hint: it’s about helping, not convincing), how curiosity shapes his life, and why teaching — not protecting — has been his guiding philosophy as a parent. We also unpack how sales thinking translates into human performance, coaching, and leadership. This episode is full of lessons about resilience, curiosity, and creating your own path. Keenan is the CEO of a sales training and consulting company, widely known for his best-selling book Gap Selling. Beyond business, he’s an entrepreneur, speaker, and father of three daughters. Adopted into a mixed-race family in Boston in the late 1960s, Keenan has built a life defined by curiosity, courage, and an uncompromising commitment to living on his own terms. This is where you can find anything and everything he"s into! https://salesgrowth.com/keenan/ If you liked this EP, please take the time to rate and comment, share with a friend, and connect with us on social channels IG @Kingopain, TW @BuiltbyScott, LI+FB Scott Livingston. You can find all things LYM at www.LYMLab.com, download your free Life Lab Starter Kit today and get busy living https://lymlab.com/free-lym-lab-starter/ Please take the time to visit and connect with our sponsors, they are an essential part of our success: www.ReconditioningHQ.com www.FreePainGuide.com