The APL Way: From NBA Ban to Global Sensation, Authentic Advocacy & Strategic Collaborations ft. NJ Falk

When it comes to Athletic Propulsion Labs, there are two camps; the ‘what is APL?’-ers and the ‘I love APL’-ers. If you’re part of either one, there are unmissable lessons in Advocacy to be learnt from this luxury footwear brand’s journey. Join us in welcoming NJ Falk, Managing Partner at APL, to the podcast. In an all-access conversation with Paul, she shares the inside track on their approach to cultivating a dedicated community – one that drives unparalleled Brand Advocacy, organically. You’ll discover how APL transcended obscurity to become a global sensation (thanks, in part, to an NBA-wide ban of their performance-enhancing shoes). The secrets to dominating a niche are shared, alongside hands-on advice for mastering authenticity, showing an unwavering commitment to innovation, and engaging your super fans. As NJ divulges the tactics that endeared the brand to their audience, advice for strategic collaborations, nurturing a culture of excellence inside the businesses, and facing challenges in an ever-evolving market are all game here. The impact of genuine care, curiosity, and generosity in building not just a brand, but a loyal and devoted community, is clear.  From Middle Eastern princesses at Malibu pool parties (yes, really!) to ‘kick aficionados’ with dozens of pairs, anyone can become your brand’s Advocate. Rate & review Building Brand Advocacy:Apple PodcastsSpotify Connect with NJ:NJ’s LinkedinAPL’s WebsiteAPL’s Instagram Hosted on Acast. See acast.com/privacy for more information.