The AI Growth Engine: Scale Your Brand, Content and Authority at Speed | #MILESTONE: Charlie Hills

Charlie Hills is a leading expert in AI-powered content creation, helping professionals turn LinkedIn into a platform that delivers real results. In less than a year, he grew his audience to over 50000 by using AI tools to streamline content, increase engagement, and drive conversions. Through his company Cognified, Charlie now supports others in building strong personal brands with consistent strategies and compelling content. This is a milestone episode, the very first sequel on the podcast, featuring Charlie's return. Tune in to hear what has changed since our last conversation, how he’s scaled his impact, and what ambitious projects lie ahead. If you want to understand how AI and content can work together for growth, this episode is a must. Connect with Charlie: https://www.linkedin.com/in/charlie-hills/ https://charliehills.substack.com/ https://cognified.io/ Timestamps: 00:00 – Authentic content on LinkedIn 01:14 – Meet Charlie 02:44 – Growing from 12k to 90k followers 03:19 – Aiming for 150k 07:42 – Content creation workflow 09:44 – Carousels vs video 10:26 – Thoughts on LinkedIn video updates 11:48 – Posting for AI news 14:11 – Avoiding misinformation 17:22 – Becoming a trusted AI source 20:49 – First public speaking gig 24:21 – Expanding into more talks 28:24 – Focus on content agency 30:30 – Community launch plans 32:49 – Building a SaaS product 36:15 – Managing pressure & burnout 39:14 – Hobbies & book recs 42:08 – Favourite AI tools 43:55 – Using Perplexity for research 47:37 – Substack vs Beehiiv 50:34 – Podcast & content preferences 53:38 – Final thoughts on authenticity Connect with Tommen: X: https://x.com/TomasLoucky⁠⁠⁠ Stan: https://stan.store/Tommen LinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠ Instagram: https://www.instagram.com/thisistommen/⁠⁠ More: FenPost: https://fenpost.com/ Links: https://linktr.ee/produced_by⁠⁠⁠ Newsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠ Patreon: https://www.patreon.com/ProducedByPodcast⁠⁠⁠/ Podcasting tools I recommend: Riverside: ⁠https://riverside.fm/?utm_campaign=campaign_2&utm_medium=affiliate&utm_source=rewardful&via=tomas-loucky Adobe Podcast: https://adobe.prf.hn/click/camref:1101l584tU/creativeref:1011l150787 Podsqueeze: https://podsqueeze.com/?ref=tomas FenPost: https://fenpost.com/?via=tomas SocialBee: https://get.socialbee.io/swiinl  Some links are affiliate links, meaning I may earn a small commission at no extra cost to you. If you find these tools helpful, using these links supports the show. Thank you!