The Accidental Viral Moment That Changed Everything

Welcome to a new episode of Business Lunch! On today’s episode, Ryan Deiss unpacks the full story behind his viral “retirement” post, a headline that unexpectedly ignited controversy, curiosity, and massive engagement. He shares the real reason behind DigitalMarketer’s major pivot, the behind-the-scenes chaos of a misfired email campaign, and the strategic follow-through that turned a happy accident into one of their most successful promotions ever. If you want to learn how to harness viral attention and turn it into real revenue, this episode is a masterclass in doing exactly that. Highlights:  “I’m retiring from digital marketing and taking my company down with me.” “It was a forcing function for me to finally stop doing what I always defaulted to.” “We’re not training people anymore. We’re training AI.” “The post was an accident. What happened after? That was strategy.” Timestamps:  00:00 From 1999 to Now: A Marketing Journey 02:42 The Viral “Retirement” Post 05:00 The Unexpected Reactions 08:19 Why DigitalMarketer Had to Pivot 12:41 Email Chaos Behind the Scenes 15:00 Handling a Viral Moment in Real Time 20:00 Lessons From the Comments Section 24:06 What Ryan Would Do Differently Next Time 7:32 The 77% Opt-in Rate Town Hall 31:53 Retiring With a Final Offer CONNECT  • Ask Roland a question HERE. RESOURCES: • 7 Steps to Scalable workbook  • Get my book, Zero Down, FREE To learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/ Connect with me on social: 🎵 TikTok:  / rolandfrasier    📸  Instagram:  /...