The 7-Step Pathway to Profit with Michael Barbarita

In this episode of Winners Find a Way, Trent Clark sits down with Michael Barbarita, a seasoned entrepreneur, CFO, and business strategist, to discuss the keys to sustainable business growth, financial resilience, and strategic decision-making. Michael shares his remarkable journey from running a successful ski retail business to experiencing a major setback with Freedom Therapy Center. Through these challenges, he developed a proven seven-step pathway to profit and a powerful conversion formula that shifts the way business owners approach growth. He also breaks down why only 1-3% of potential buyers are ready to purchase immediately—and how entrepreneurs can adapt their marketing and messaging to nurture the buyer’s journey effectively. If you’re a business owner or leader looking to optimize your financial strategy, increase profitability, and make smarter business decisions, this episode is packed with practical insights you can implement right away. 🎧 Listen now to discover how small strategic shifts can lead to massive business success! Key Takeaways: ✅ The 7-Step Pathway to Profit – Michael’s proven system for business success ✅ Understanding Buyer Behavior – Why only a small percentage of buyers are ready to purchase immediately—and how to engage the rest ✅ Risk Reversal Strategies – How to reduce perceived risk and increase conversions ✅ The Vital Five – The five critical financial metrics every business owner should track ✅ Small but Powerful Changes – How incremental improvements can drive massive growth Timestamps: 🕒 [00:00] – Intro: Welcome to Winners Find a Way 🕒 [02:10] – Michael’s background: From ski retail to CFO and business strategist 🕒 [07:45] – The Freedom Therapy Center story: Lessons from a business failure 🕒 [12:30] – The 7-step pathway to profit: A roadmap for business success 🕒 [18:00] – The psychology of buyer readiness: How to tailor your marketing approach 🕒 [24:20] – Why risk reversal strategies are a game changer 🕒 [30:10] – The Vital Five: Key financial numbers that drive decision-making 🕒 [36:45] – How small, consistent improvements can transform a business 🕒 [42:30] – Final thoughts: Where to start implementing these insights 🕒 [45:00] – Closing: Where to connect with Michael Resources & Links: 🔹 Connect with Michael Barbarita 💡 Website: https://www.nextstepcfo.net/ LinkedIn: https://www.linkedin.com/in/michaelbarbarita/ 📖 Free Book: Powerful Business Strategies – Download your copy here: https://www.nextstepcfo.net/ Follow & Connect with Trent Clark: 💡 Website: Leadershipity.com 🎙️ Winners Find a Way Podcast: https://blog.pod.link/1578413577 📩 LinkedIn: https://www.linkedin.com/in/trentmclark/ 🚀 FREE GIFT ALERT! Want to take your leadership to the next level? Download "The Pyramid of Leadershipity" for FREE! This powerful guide breaks down the essential steps to becoming an elite leader—from mindset to execution. Grab your copy now! 👉 PYRAMID OF LEADERSHIPITY