The 6 Fitness Inspired Pillars of Business Growth for Personal Trainers w/ Jen Gerasimas

Jen Gerasimas has over 20 years of experience in the health and fitness industry. She began her journey as a registered nurse before transitioning into teaching group exercise, then personal training. She worked in several different gym settings, including managing at a high-end fitness club. Over 8 years ago, Jen left the gym world to start her own independent personal training business 7Core Wellness. Witnessing firsthand the joys, struggles, and impact of independent training, she co-founded The Solo Trainer to equip other aspiring trainers with the tools needed to take the leap from gym employee to independent business owner. Jen resides outside of DC in Northern Virginia with her business partner husband and teenage daughter. Jen's Links: Homepage - https://thesolotrainer.com/ The Solo Trainer Action Plan - https://thesolotrainer.com/actionplan/ ( YouTube: https://www.youtube.com/@thesolotrainer FB: https://www.facebook.com/thesolotrainer IG: https://www.instagram.com/thesolotrainer/ LinkedIn TST: https://www.linkedin.com/company/thesolotrainer LinkedIn Jen: https://www.linkedin.com/in/jennifer-gerasimas-b6636375/ Dr. D's Links: Website: ⁠⁠https://doctordarianparker.com/⁠⁠ Dr. D's Affiliate: Stick Mobility Get your flexibility back and prevent injuries with Stick Mobility. Training Sticks improve range of motion, muscle activation, coordination, and body awareness to build a strong foundation for better movement. Go to this ⁠⁠Link⁠⁠ or copy to your browser ⁠⁠https://stickmobility.com/darian-parker⁠⁠ and use the discount code: 1CEC828F154 to get 10% off of your purchase. Time Stamps: 00:00 Introduction: Launching a Fitness Business 00:53 Personal Journey in the Fitness Industry 01:56 Challenges and Realizations 03:51 Understanding Business Attrition 06:08 Six Pillars of a Successful Fitness Business 07:21 Pillar 1: Own and Thrive 14:40 Pillar 2: Establish and Protect 22:25 Pillar 3: Price and Earn 24:15 Understanding Business Costs and Pricing 25:39 Financial Management and Payment Systems 27:05 The Importance of Budgeting 29:12 Attracting and Converting Clients 35:30 Building and Growing Your Business 39:23 Systemizing and Sustaining Your Business 43:40 Free Resources and Final Thoughts