The $5 Trillion Market You’re Overlooking: Conviction-Driven Marketing with Kurt & Kristen Luidhardt

  In this episode of the Profitable Christian Business Podcast, host Doug Greathouse dives deep with Kurt and Kristen Luidhardt, co-founders of Liberty Spenders. They reveal the overlooked $5 trillion market of conservative and Christian consumers—and how conviction-driven marketing can unlock it for your business. They share: The power of authenticity in marketing Why trust is the new currency How to build an audience that aligns with your values Actionable tips for small businesses to reach Liberty Spenders This isn’t just theory—Kurt and Kristen have decades of experience in political campaigns, fundraising, and faith-driven brand growth. If you’re ready to leverage your values for impact and profit, this episode is a must-listen. 🔑 Key Quotes: “Authenticity is key in marketing today.” “Trust is the new currency.” “The $5 trillion market of Liberty Spenders is your opportunity.” “Faith and values build loyal customers.” 📌 Chapters: 00:00 – Meet Kurt & Kristen 11:57 – What is Conviction-Driven Marketing? 23:53 – Building Trust Through Identity 36:09 – The $5 Trillion Liberty Spender Market 47:55 – Strategies for Small Christian Businesses 50:54 – The Future of Authenticity & Relationships 🔗 Connect with Kurt & Kristen: Facebook: Liberty Spenders Instagram: @libertyspenders X (Twitter): @LibertySpenders Website: LibertySpenders.com 📘 Resources Mentioned: Free eBook – libertyspenders.com/free